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Tubes has partnered up with Elle Decor Grand Hotel, the digital exhibition dedicated to the hotel and hospitality industry resulting from an idea by the international magazine, Elle Decor Italia.

In the 2020 edition, Elle Decor Grand Hotel investigates new accommodation methods capable of offering guests comfort and safety, at such a delicate and difficult time in the midst of this global pandemic.

This is how the IperHotel has come to be, a project designed by Ludovica+Roberto Palomba, which is much more than simply a hotel. The space is very much alive, despite its purely virtual nature, and its rooms play host to multiple events, where genuine experiences will take place, with a programme packed with investigative contents. 

In this 100% digital project, the heating solutions offered by Tubes, such as Eve, Step-by-Step, Scaletta and RIFT/reverse will be an integral part of the installation’s suite and spa, which can be viewed on the Elle Decor Grand Hotel platform from 26th November 2020 until 31st January 2021.

The digital experience will be further supplemented by the shopping possibilities offered by the partnership between the magazine and Mohd, the Italian e-commerce platform which is the leader in the world of design, set to give interior design enthusiasts the chance to purchase the exclusive products of the event partner brands, including the Tubes radiators on exhibit.