Born in La Spezia, he lives and works in Milan. He graduated at the University of architecture in Florence at the age of 23 and, in the same faculty, he taught and conducted research until 1991. In 1984 and 1985 he collaborated with Ettore Sottsass and with Alchimia-Mendini. He taught at Domus Academy in Milan, at the Università del Progetto in Reggio Emilia Design, at the University of Architecture in Florence and in Genova.

He works as an industrial designer, designing many best-sellers and commercially successful products that have earned him accolades such as “Champion of Super and Popular of the 2000s” (Alberto Alessi), “King Mida of design” (Cristina Morozzi), “Most bankable designer” (Eugenio Perazza, Magis). He collaborated with brands such as Alessi, for whom he is the first designer, with more than 300 steel and plastic products (specifically the “Girotondo” family, absolutely the best-selling series in the history of design-oriented brands, with more than 7 million products sold, the “Mami” series, “Il Bagno Alessi” and famous plastic products such as Lilliput, Magic Bunny and Merdolino), Magis (for whom he designed, among others, the “Bombo” stool, the most copied designer product in the world, and the “Vanity” and “First” series), Amore Pacific, Artsana, Bertazzoni, Bisazza, Cederroth, Deborah, Elica, Fabbrica Pelletterie Milano, Fiat, Hannspree, Hanssem, Helit, Henkel, Honeywell, Inda, Kankio, KDDI, Kokuyo, Laufen, Lavazza, LG Hausys, L'Oreal - Maletti, Meglio, Mikakuto, Moooi, Nestlé-Frisco (art director in 1996), Nissan, NTT Docomo, Olivari, Oras, Oregon Scientific, Papernet-Sofidel, Promelit, Pulsar, Replay, Samsung, Seiko, Shaf, Siemens, Skitsch, Sodastream, SPC, Star, Telecom, Toto, 3M, Tubes, Veneta Cucine, Vondom, ZTE, etc...

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