Tubes was part of “DEORON – elevating objects”, the collective exhibition which, on Milan Design Week 2025, brings the aesthetic vision of a global community of brands and designers from Europe, the United States, Asia, and Oceania into the physical world.
DEORON, a digital platform with over 100,000 followers on Instagram, debuted for the first time at the Milan Design Week with DEORON – elevating objects: the exhibition came to life inside the Porta Venezia Design District.
Here Deoron has adopted a radically open approach, selecting both industrial and craft-based creations exclusively based on the quality and expressive power of the object, without distinctions between emerging concerns and established names.
The MILANO/totalcolour radiator, designed by Antonia Astori and Nicola de Ponti, was chosen for its ability to combine design and technology, to evoke emotions and beauty through its sculptural shape, and to encapsulate a technological soul capable of heating spaces with efficiency and style.
Within DEORON – elevating objects, a triptych of MILANO/totalcolour in Wrinkled Copper Brown (RAL 8004) was displayed, offering visitors an intense visual and sensory experience.
The installation was further enriched by a cutting-edge sound system, which transformed the space into an immersive environment, amplifying the dialogue between the exhibited objects and the surrounding space through a careful musical selection.
“DEORON – elevating objects”
Milan Design Week 2025
