I CHING, the heated towel rail designed by Elisa Ossino, has been narrated through the concept of permutation: the idea that a handful of essential elements can be the basis for the creation of a great variety of combinations.
According to this principle, repetition is a form of change.
In keeping with this vision, a series of eight symbolic scenarios, inspired by the elements of nature in Chinese culture, are illustrated in sequence, generating an abstract, unreal and dreamlike dimension.
Concept images and AD: @studiomilo
Image Production: @diorama.eu