TUBES @ THE INTERNATIONAL BATHROOM EXHIBITION - MILAN -

Tubes confirms its starring role at the recently concluded edition of the International Bathroom Exhibition, with a booth focusing on visual and digital communication.

The booth stood out for its large video-installation set up under the artistic direction of Ludovica + Roberto Palomba.
An illuminated and sonorous LEDwall (13 m x 5 m) displayed screensavers that tapped on the collective memories of each and every one of us; from 1980s video games to tropical fish in a tank and majestic architectural masterpieces.

It was a fantastic stage to present the new radiator by Tubes: Origami.

Light and free like a butterfly, extending and folding like a folding screen, enveloping and cosy like an embrace, capable of producing heat for any room thanks to a significant yet discrete presence. This is Origami, designed by ALBERTO MEDA, a high efficiency electric plug & play radiator that liaises with its surroundings, offering the possibility of separating two rooms, of preserving privacy, of enhancing the atmosphere of discretion, increasing the feeling of well-being.

There are three versions of Origami fitting every room within the home, each one characterised by additional accessories, as emphasised by Cristiano Crosetta, CEO of Tubes: “We wanted to bring to life a versatile element, a project that would allow the creation of multifarious models integrated with accessories which would differentiate them according to the kind of room. Originating from the idea of using contemporary technology capable of combining functionality, innovation and ease of use, Origami is an eclectic radiator, with changing shapes to suit particular requirements, and offering excellent thermal capacity”.

“The idea stems from the desire to create an object with a simple, fluid shape. A sort of screen that can be  folded back, like a folding screen. I like thinking of objects which are essential but conceal a perfected technological complexity. Today, we need to surround ourselves with friendly elements, with a clear image yet with a dynamic behaviour”.
Alberto Meda 

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WATCH THE DESIGNBEST VIDEO INTERVIEW OF CRISTIANO CROSETTA – M.D. OF TUBES