1992: The idea
There were no light radiators with a low water content and a focus on detail on the market.
And with this mission the large Crosetta family began to design “TUBES”.
1994: Registering the brand
This year the brand was registered and the company began to produce radiators and heated towel rails with great attention to design and, above all, invisible welding. The market welcomed them as a total innovation. The first range was based on two diameters of 14 mm and 25 mm and developed over 56 sizes of heated towel rails and 10,560 vertical and horizontal radiators with a single or double column. The positive features of Tubes products quickly made them market leaders and the company began to take off. 
1996: Aesthetics
The company developed and entered a second phase, marked by further innovation.  From the development of off-the-shelf products came the first products with a clear focus on aesthetics. The first was JOBA, which soon became a Tubes icon, followed by models like HOLA, ALBATROS, BATH CURVO and RELFEX that were part of the EXTRAS collection.All radiators stood out on the market as the only ones dedicated both to aesthetics and technology. 
2003: Development and further innovation
Tubes became a trend leader. When the EXTRAS range had exhausted the possibilities of traditional product development and the competition now decided to follow it, Tubes decided that the future lay in another direction. A partnership was born with STUDIO PALOMBA SERAFINI ASSOCIATI and the combined synergies resulted in the “ELEMENTS” collection, developed together with internationally famous designers. Interpreting the concept of a radiator, disconnecting it from the traditional idea and making it the protagonist of an architectural project is the paradigm behind the Elements collection.

Designers who worked with the company during this period included:
Satyendra Pakhalé (Add_On)
Roberto e Ludovica Palomba (Square)
2004: Amazement
The entire “Elements” collection was presented during the first Edition of the Salone del Mobile in Milan dedicated to the world of the bathroom. Tubes amazed and disoriented the sector, creating a new market niche through a real innovation: the GVR, (GRUPPO VALVOLE A COLLEGAMENTO REMOTO) or REMOTE CONNECTING VALVE GROUP. The main feature of this development was the opportunity to connect the valves up to 6 m away from the body of the radiator, giving the designer the freedom to design a radiator that was no longer recognisable as such, having eliminated a technical feature, the valve and its lock shield. This format gave rise to truly iconic models, objects for architecture that became part of permanent collections in the world’s leading museums; from the “Pompidou Centre” in Paris to the Museum of Modern Art in Montreal, Canada and the International Design Museum in Monaco, the world’s first design museum, founded in 1907.
2005: Free-standing
The first “FREE-STANDING” radiator offering the freedom of positioning the radiator within the space was created. The first was the hydraulic and electric MILANO and the horizontal and vertical SOHO was then launched on the market. T.B.T. was created as completely free standing and then developed into other versions.
2006: Composition
Development of installation possibilities continued. As well as the exclusive free standing solution a ceiling version was also created for the Milano model with the chance to add further elements. Amazing, top-level architectural solutions became an integral part of Tubes’ DNA. SQUARE COMPOSITION was also created in 2006 developing the concept of composition based on the Square model by Roberto and Ludovica Palomba. This idea made it possible to create architectural compositions for both the bathroom and home. 
2010: Design develops the more traditional radiator
This period saw a series of models that met the need to offer radiators created by international designers with avant-garde technical and aesthetic features. Soho by Roberto + Ludovica Palomba was the first radiator  created with special attention to energy saving and sustainability. It was followed by Agorà by Nicola De Ponti. The fundamental feature of these two products is water saving. Unlike a classic, multi-column tubular radiator, these two models have 75% less water content per heat output. These features make them the best solution on the market for managing comfort and heating well-being in new, energy-saving buildings. Once again TUBES amazed the market with its avant-garde choices, thanks to a great deal of investment in research and development, materials, new construction techniques and new production technology. 
2012: Trame and Agorà
2012 featured two new models. A partnership with two new internationally famous designers began.
Agorà was designed by Nicola De Ponti.  It capitalised on the important features of energy saving and sustainability of SOHO and, as a result of its soft lines, adapted perfectly to any space. Agorà was selected for the Compasso d’Oro award and became part of the ADI DESIGN INDEX, also winning a Special Mention in the German Design Awards.

Just when we thought everything had been invented, Tubes – together with Stefano Giovannoni – focused once again on carbon steel tubular element to create Trame. This product featured sinuous curves, like the woven threads of fabric and won, amongst others, the BEST OF THE YEAR award in New York as the most innovative product of the year (two months after it was launched on the market) and the RED DOT DESIGN AWARD in 2014.
2014: Easy installation
2014 saw another fundamental stage with the decision to further increase the user’s choices.  
The Salone del Mobile in Milan saw the presentation of a series of completely innovative models in terms of aesthetics, technology and function. Tubes’ new mission was easy installation for all those who wanted to install a design radiator but couldn’t alter existing systems or only wanted to use an electric radiator before turning on the whole system for winter. Tubes decided to concentrate on electric radiators to give the opportunity for warmth all throughout the year and anywhere, without having to install an entire heating system. Three new products were presented in 2014: two that worked wholly by electricity and a third that worked hydraulically, via electricity and in combination. 

Rift was created by Roberto and Ludovica Palomba with Matteo Fiorini. It stood out for its patented technical innovation in terms of installation – which was extremely simple compared to a traditional radiator. Thanks to a special single collector with a flexible centring, a precise centring was no longer needed to connect it to the plumbing system. This innovation allowed it to be attached to both pre-existing systems without the need for building or plumbing, and to be mounted in disconnected modules directly in the space. Rift is modular and compositional and meets every need for customisation. It can create sculptural compositions with symmetrical, asymmetrical, aligned, non-aligned and different colour variant elements within the same heating system. Scaletta by Elisa Giovannoni and Kangeri by Satyendra Pakhalé, which worked exclusively via electricity, were also presented. The market grows, needs change, demand increases and the Tubes team continues with its daily work dedicated to research and innovation.
2018: the Personal Warmth
On the occasion of the 2018 edition of the Salone Internazionale del Bagno, an important change in terms of product differentiation and innovation has been introduced with the new Plug&Play Collection, thus marking the starting point of a new concept of "personal warmth".

As they do not require any installation, the products of the Plug&Play collection by Tubes are designer items created for a mobile and portable heat. Objects in which, once again, the function is not immediately evident, concealed by unusual shapes: an example is represented by Eve, the nomadic heating sphere designed by Ludovica+Roberto Palomba, which emits a dimmable light; another one is Astro, designed by Luca Nichetto and conceived as an air purifier.

A personal warmth to surround yourself with, to warm the body and the mind, for a thermal wellness with no space or time constraints.